A perfect fit.
Doug Henderson, owner of Miller Construction came up to me and asked me for a business card. Of course, I made it my responsibility to tell him a business card without a brand is just a piece of paper. Needless to say, he allowed me to brand his business. My goal was to devise something [...]
Brush down.
Taylor Painting is a quality, high end painting company that has been beautifying homes and businesses in Victoria since the early nineties. As part of the rebranding process, I developed a tagline which summarizes the essence of Taylor painting into 4 words: Superior painting. Super people. And it’s true. They’ve painted every house I’ve lived [...]
Pegasus +10.
Flying Giraffe is a small publishing company in Victoria, BC, that hits a niche market producing great coffee table books with a funky sense of humour. If you enjoy great photography, and have a penchant for a little tongue in cheek, you should strongly consider purchasing your own copy of Food Fight. (See a preview [...]
V is for Vendetta.
A local hardcore band called The Scarlet Vendetta commissioned me to create a logo for them. This is one of those cases where the logo pretty much designed itself. What was really fun was designing the t-shirts and placing the V on the ribs, which is an unusual spot for most tees, and it fit [...]
It takes balls.
My friends and I used to play squash a lot. Quadra Sports & Fitness remains our favorite location in Victoria to play. When we were walking out after a game one night, my buddy pointed out a box on the counter with a sign that said “Drawing Contest”, and I thought “Oh no. Please, please, no.” [...]
Clamoration.
Clamorate marks the first social media site I’ve had the privilege of branding. It was a fun project. Clamorate.com is a website for creative professionals (and aspiring creatives, too) to find resources for their information, edification, and advancement by providing ebooks, podcasts, magazines and more for their members. Here is an article I wrote for [...]
Al shoots people.
Al Smith is a good friend of mine. When he asked if I would rebrand his photography business, I think I may have said yes before he finished asking. The five words he gave to exemplify his business were creative, professional, dramatic, passionate and personable. He also mentioned how much he loved simplicity in design. So, [...]
Brushing up.
It was business as usual for Oak Bay Dental Clinic in Victoria, BC, until a new dentist moved into the neighbourhood and opted to use the same exact business name. My clients tried to contact him and work things out amicably, but he ignored them. (for the purposes of comparison, the competitor’s website can be [...]
